Netflix Redesigns Home Screen for First Time Since 2013: What Users Should Know
May 12, 2025
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Netflix has announced the first update to its homepage after a decade, marking one of the most significant changes to the service in recent years.
Newsweek reached out to Netflix by email outside of normal business hours for comment and clarification.
Why It Matters
Netflix is the most popular streaming service, with over 300 million subscribers globally and a total net income of around $8.7 billion in 2024.
The service introduced a new user interface (UI) update within the last six months, but has not updated its homepage since 2013, making an update long overdue.
Why Did Netflix Change Their Home Screen?
In a statement posted earlier this week, Netflix announced a “new TV experience – a simpler, easier and more intuitive design” with an emphasis on helping members sort through the immense catalogue of content now available on the platform.
Netflix has over 5,000 movies and 2,500 TV shows available, with a significant number of original and exclusive titles, in the United States. The number of titles available varies from region-to-region due to license rights and agreements.
The new experience focuses on four key points:
Centering more heavily-used features such as Search and My List to the top of the homepage for quick and easy access
Tailoring recommendation to be “more responsive to your moods and interests in the moment”
A streamlined design, which, based on visuals provided with the announcement, means streamlining the preview window with series selection
Consolidating information, such as “Emmy Award Winner” or it’s rank in TV shows on the app, to be read at a glance
The mobile app will also have a beta test for Generative artificial intelligence (AI)-guided search, where users can provide the tone of what they want to watch. If Netflix suggests “funny and upbeat” the app will provide results that match.
The main entrance to the Netflix headquarters is seen in Los Gatos, California. The main entrance to the Netflix headquarters is seen in Los Gatos, California. Stock Photo – Getty Images
Can You Turn Off Netflix’s New Format?
Newsweek reached out to Netflix to find out if it will be possible to revert to the old homepage should they find it ill-fitting for their tastes, but did not receive a response by the time of publication.
However, Netflix has rarely allowed users to revert, and doing so usually requires a workaround rather than an official means of doing so.
What People Are Saying
Netflix CEO Greg Peters told the TodayShow: “We really felt like we were going to a new space with the kind of content we were bringing, and we thought we really need a UI that’ll make it easier for our members to find the shows that they want.”
“Our job is to keep trying to work to make the service better and then hear from members when that right moment to make a price change would be, so we’re not changing anything in that regard.”
Netflix’s Chief Product Officer Eunice Kim said: “When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members’ needs, and capable of elevating the most thrilling moments on Netflix.”
What Happens Next?
The rollout of the homepage redesign will occur over the coming weeks and months.
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