Dairy Queen Announces Major Menu Change Starting This Month
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Dairy Queen revealed its highly anticipated fall 2025 menu lineup, reintroducing the popular Pumpkin Pie Blizzard and debuting two desserts for customers nationwide.
The new menu is set to launch across participating U.S. locations on August 29, for a limited time.
Why It Matters
Dairy Queen’s seasonal menu updates have become a widely anticipated event, as the fast-food industry heightens its focus on limited-time flavors that help drive customer visits as seasons change.
With ongoing competition from major brands like Krispy Kreme and Starbucks, which have both already announced pumpkin-inspired fall offerings, Dairy Queen aims to capture early fall attention and reinforce customer loyalty.
Patrons are shown at a Dairy Queen restaurant amid the coronavirus pandemic, on May 25, 2020, in Williams, Arizona. Patrons are shown at a Dairy Queen restaurant amid the coronavirus pandemic, on May 25, 2020, in Williams, Arizona. Mario Tama/Getty Images
What To Know
The return of the Pumpkin Pie Blizzard, a dessert introduced in 1991, underscores the nostalgic appeal that has become a staple of fast-food seasonal menus. It has been consistently popular among Dairy Queen customers. The seasonal offering combines soft serve with pieces of real pumpkin pie and is finished with whipped cream and a sprinkle of nutmeg.
Despite past years including other notable Blizzards, like the Oreo Fudge Brownie and Reese’s Peanut Butter Cup Pie, the 2025 fall menu focuses on the Pumpkin Pie Blizzard as its main returning feature.
Dairy Queen Reveals Two New Desserts
Dairy Queen’s 2025 Fall Treat Collection also features two brand-new items:
Caramel Toffee Cookie Blizzard: This treat combines Dairy Queen’s traditional soft serve with chewy cookie pieces, rich caramel and toffee.
Maple Cookie Shake: The shake features a maple cookie crumble base blended with soft serve and real milk, topped with whipped cream for a seasonal finish.
The fall desserts will also be released nationwide at participating Dairy Queen locations on August 29.
The company said these flavors will only be available for a limited time and encourage customers to visit stores before supplies run out.
Current summer classics, including the Dipped Strawberry Cheesecake Blizzard and S’mores Blizzard, remain available for those not ready to welcome fall just yet.
Newsweek reached out to Dairy Queen for comment via email.
What People Are Saying
Kevin Thompson, CEO of 9i Capital Group and host of the 9innings podcast, told Newsweek: “The fast-food industry continues to face rising costs, especially for staples like meat and chicken. To offset this, chains are leaning into higher-margin products. Ice cream and dessert items, like Dairy Queen’s Blizzards, offer better profitability while also tapping into nostalgia. By bringing back fan favorites, Dairy Queen isn’t just appealing to sentiment. It’s strategically boosting margins in a challenging cost environment.”
Alex Beene, financial literacy instructor for the University of Tennessee at Martin, told Newsweek: “There’s more to this strategy than Dairy Queen cashing in on the pumpkin craze so many other retailers do as the fall months approach. Dairy Queen, like other fast food restaurants, are pushing new menu items in an attempt to win back customers who have stopped eating out as much to save money. The hope is these new items can generate a buzz, increase foot traffic, and ultimately produce more sales.”
What Happens Next
Dairy Queen’s 2025 Fall Treat Collection officially rolls out August 29 at participating locations nationwide, remaining on menus for a limited time while supplies last.
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