“Made in Hungary” Still Matters — Just Not to Everyone

More than 80% of Hungarian consumers care whether they purchase domestic or foreign-made products, and for 38%, this distinction is particularly important. One in three shoppers actively seeks out Hungarian brands and prefers them over foreign alternatives — reported a nationally representative survey conducted this summer by Impetus Research for the MagyarBrands program.

According to a summary sent to MTI on Thursday, nearly half of respondents recognize the MagyarBrands logo, which signifies high-quality Hungarian products.

A majority of those familiar with the label say they are more likely to purchase items that carry it. Almost half of respondents said they trust products bearing the MagyarBrands logo, while more than 40% believe such products represent the best in their category in terms of quality and service.

However, the survey also highlights a generational divide: younger consumers are less concerned with product origin. Among 18- to 29-year-olds, 22% said buying Hungarian products is not important or only somewhat important to them. In contrast, this figure drops to 12% among those in their 40s. Gen Z shoppers are also more inclined to choose foreign brands — 22% typically or predominantly purchase non-Hungarian products.

János Serényi, President of the MagyarBrands Program, commented that the generational trends revealed in the survey underscore the ongoing and evolving mission of the program, such as recognizing and promoting Hungary’s top-performing brands.

The MagyarBrands initiative has been highlighting outstanding Hungarian brands since 2010.

Via MTI; Featured image: Facebook/Nagy István

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