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China warms to K-pop in a new era of cultural diplomacy

May 31, 2025
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NBC News NOW

As China signals a shift away from U.S. pop culture, there are signs it’s embracing South Korea’s booming K-pop industry after years of unofficially banning it. NBC News’ Janis Mackey Frayer explains how the music could also be a bargaining chip in global politics.May 30, 2025

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    China warms to K-pop in a new era of cultural diplomacy

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