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No One Can Believe 9-Year-Old’s Talent, Parents Say It’s Just ‘For Fun’
A 9-year-old boy has amassed millions of online fans by showing off his unique ability: recalling and expertly recreating the logos of thousands of brands.
Sebastian lives in New Mexico with his parents, Ryan and Amanda, and sister Shyann, and his parents noticed at a very young age that their son had some very special talents.
“Sebastian could read over 200 words by the time he was two,” his father, Ryan, told Newsweek. “He could speak and spell Russian words at around three years old, and started writing at the same age.”
Ryan—whose IQ is already above average in the 130s—has autism and hyperlexia, where a child begins reading at a far earlier age than expected, and may have excellent visual memory.
They may also have an obsessive interest in letters and numbers, but reduced comprehension in other learning or social areas, according to the Clealand Clinic.
In Sebastian’s case, he has a huge interest in “geography, license plates, fonts, logos, and other quirky things,” Ryan said.
Ryan began sharing Sebastian’s talents on his TikTok account @litttle.einstein, which has racked up tens of millions of likes as viewers watched Sebastian expertly write out famous brands and logos from memory, from Gucci to Chanel and Rolex.
“I want people to know that everyone progresses differently and there is no right way to do something,” he said, explaining that some viewers have criticised the way Sebastian holds the marker while drawing his logos, but “if it works, it works.”
TikTok @litttle.einstein
In a recent video posted on August 23, Ryan challenged Sebastian to write out logos he came up with on the spot, beginning with DoorDash, which Sebastian wrote out in the correct font.
He did the same for Uber, the PayPal logo, Walgreens, Sony, and Lysol. And when he moved on to brands Sebastian may not have heard of, like Neosporin, all Ryan needed to do was show him a quick glance at the product, and Sebastian was able to recreate it instantly.
TikTok users were impressed, one commenter calling it “photographic memory at its finest,” and another calling it a “superpower.”
“It’s crazy how well he remembers the small details, the fonts the logos use,” another said. “Like the s in Lysol is quite unique, but he nailed it without even thinking.”

TikTok @litttle.einstein
And another, referencing the way Sebastian held the marker in his fist, said: “This is why I don’t correct pen grip as a teacher, like look how immaculate his writing is, if the grip is functional leave it be.”
Speaking about his son’s online fame, Ryan said it’s “awesome,” but revealed they have “turned down” a lot of offers, as “I don’t want it to be something where there is pressure to perform or make videos under some type of agreement or contract.
“It’s really just to spread awareness and for fun.”
And they’ve succeeded in this, as Ryan told Newsweek: “A lot of parents have messaged us and said their children are just like him, and now they have answers.”
Do you have funny and adorable videos or pictures you want to share? Send them to life@newsweek.com with some extra details, and they could appear on our website.
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