It’s a truth universally acknowledged that the best way to end a trend children find cool is for parents to get involved. And that’s exactly what Douglas and Heather Boneparth did with their viral 6-7 Halloween costume, which has gone viral online.
Speaking to Newsweek via email, Douglas Boneparth said “6-7 was an easy choice as well as an opportunity to put an end to the meme.”
Why It Matters
So, what is the viral 6-7 meme, and what does it mean? TikTok has been flooded with posts that reference the two numbers and as of press time, there are 2.2 million posts under the 6-7 hashtag.
The meme is, in fact, meaningless, a so-called “brainrot” word. “Brainrot” refers to online slang terms, derived from trivial online content that social media users derive amusement from.
The origins of the 6-7 phrase and meme can be traced back to the song “Doot Doot,” by drill rap artist Skrilla, which features the lyric “6-7, I just bipped right on the highway (bip, bip).” The meme though, came into existence when it was used to describe Charlotte Hornets NBA star LaMelo Ball as playing basketball like he’s 6’2 when he’s 6’7.
In an explainer video shared to TikTok account Scroll Deep, ran by writer and comic Benedict Townsend, which has been viewed 4 million times as of reporting, Townsend described 6-7 as “the meme that’s taken the world by storm and destroyed the minds of teachers everywhere.”
What To Know
Douglas Boneparth, who is the president at Bone Fide Wealth and has co-authored multiple books with his wife, shared his Halloween costume on X on October 25.
The post, captioned, “Our kids hate our Halloween costume,” shows the couple with their hands raised, and wearing sweatshirts with the numbers “6” and “7.”
As of reporting, the post has been viewed 10.4 million times.
X user @nickgalano shared the post and wrote: “Singlehandedly ending a movement. Doing god’s work.” As of press time, that repost has been viewed 9.6 million times.
Explaining the reasoning behind the costume, Boneparth said, “My younger daughter asked me to be a Saja Boy to match her Rumi costume (from K Pop Demon Hunters). So, I then also needed an easy casual costume to wear with my wife for some parties.”
This in turn provided an opportunity to “end,” the trend. But Boneparth isn’t sure that has happened, as he said his daughters actually liked the costume.
What People Are Saying
Douglas Boneparth, in an email shared with Newsweek: “Once the parents take it the kids think it’s uncool. Our daughters actually liked it, so I’m not sure we saved the day for parents and teachers across the world.”
X user @BillyM2k, in a post replying to Boneparth viewed over 90,000 times: “It is the best way to kill a meme.”
X user @bennpeifert, in a post replying to Boneparth viewed over 89,000 times: “wait, can you explain the meme to me my kids wont stop saying six seven but i have no idea what’s going on.”
X user @aubreystrobel, in a post replying to Boneparth viewed over 50,000 times: “thank you for your service.”
