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Target recall update: Customers told ‘immediately stop’ using product 


A recall has been issued for a gel insert for car seats and strollers that was sold at Target stores nationwide after a child received medical attention with second-degree burns to his back.

The U.S Consumer Product Safety Commission (CPSC) announced that about 20,000 units of the Hoovy Cooling Gel Insert Pads for Car Seats and Strollers were being recalled because they can become hot if left in the sun or a hot car, posing a burn hazard to young children.

The products were sold at Target stores nationwide, and online at Target.com and Walmart.com.

Newsweek has contacted Target, Walmart, Hoovy and importer AMTRADING for comment via email sent outside of regular working hours.

Why It Matters

The CPSC is tasked with protecting the public from unreasonable risk of injury associated with thousands of types of consumer products. According to an analysis of National Electronic Injury Surveillance System data from between 2019 and 2022, around 75,000 children and adolescents aged 0 to 19 were treated annually for burns associated with consumer products.

What To Know

The CPSC said the product being recalled is:

  • Hoovy Cooling Gel Insert Pads for Car Seats and Strollers, imported by AMTRADING LLCof Brielle, NJ, manufactured in China. Recall number: 25-476

The CPSC said the insert pads contain an inner cooling layer that is activated by a child’s weight. The Hoovy logo appears in white on the bottom right corner of the product.

The recalled cooling pads are approximately 16.5 inches long by 14.25 inches wide and were sold between March 2025 through July 2025 for between $20 and $25.

The CPSC advised consumers to immediately stop using the recalled product and contact AMTRADING for instructions on receiving a full refund.

Consumers can go to hoovyproducts.com/pages/product-recall for instructions on how to register for the recall and to dispose of the recalled pad. 

What People Are Saying

In a press release on its website, Hoovy said it is co-operating with the CPSC, advising customers to “stop using the product immediately”. It added: “The safety of our products is our top priority. We learned that the Cooling Gel Insert Pads can get hot if left in the sun or in a hot car, posing the risk of burns to babies. This is why we initiated this recall in cooperation with the U.S. Consumer Product Safety Commission.”

What Happens Next

Hoovy advises customers to register with it for a $25 refund rather than returning the product to the store from which it was purchased. It advises customers to email with “Recall” in the subject to info@hoovyproducts.com with name, address, phone number, email and upload a photo of the recalled pad cut in half along the seam as shown above. The photo must also include a piece of paper with a customer’s initials and date.  



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