Why People Are Doing a Double Take at Kendall Jenner’s Ad Campaign

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For her latest ad campaign, Kendall Jenner is channeling one of her biggest inspirations — her mother.

The model and mega-influencer, 28, shared a new carousel on Instagram on Wednesday, September 5, featuring her modeling new Calvin Klein clothing and intimates. In the photos and videos, Kendall sports a short new hair-do.

Fans quickly noted that Kendall looked almost exactly like her mother, Kris Jenner, 68.

“Is it just me or sudden glimpses of her looks like Kris Jenner?” said one fan in the comments. “Kris? Is that you?” said another.

“OMG,” said one enthusiastic fan, “you look SO MUCH like your mom with that cut.”

Kendall’s stylish new look earned the seal of approval from her mother, who commented “Oh I love your hair” with a heart-eyes emoji.

The Jenners and the Kardashians are some of the most followed on social media. But navigating social media can be a real beast. While many of the comments on Kendall’s posts are often positive, she admitted in an interview with Vogue that she often internalizes the few negative comments she receives.

“They’re just so… loud,” Kendall said. “But why do we fixate on these? Are they a projection of our own insecurities? A huge thing I work on in therapy is feeling worthy of where I’m at and knowing that I can’t let what’s being said about me on the internet, especially about my worthiness, get in my head too much. I let it get there, and I think that’s what brings me down a lot of the time.”

Speaking of social media, Kendall’s sister, Kim Kardashian, recently revealed that she allowed her 8-year-old son, Saint, to start a YouTube channel, provided that he sign a strict contract.

Looks like Kendall isn’t the only one channeling the business-savvy matriarch.