Walt Disney Co. is integrating Hulu and Disney+ into one app, the entertainment company announced Wednesday.
During an earnings call, CEO Bob Iger said Disney would combine the two streaming services to create a “unified app experience” that will feature entertainment, news and sports.
“This will create an impressive package of entertainment, pairing the highest caliber brands and franchises, great general entertainment kids, programming news and industry leading live sports content all in a single app,” Iger said on the call. The new “unified Disney Plus and Hulu streaming app” will be available to consumers in 2026, the Disney CEO added.
Disney did not immediately respond to CBS News’ request for comment.
Iger said the move would generate a “better consumer experience” and lead to “greater advertising revenue potential” by allowing the company to package ad sales together more efficiently.
“I imagine down the road it may give us some price elasticity as well that we haven’t had before,” Iger noted.
Disney also announced Wednesday the August 21 debut of an “enhanced ESPN App” that can be bundled with Disney+ and Hulu for $29.99/month.
The news came amid Disney’s quarter 3 earnings report, which showed increases in the entertainment company’s profit thanks to new streaming subscribers and strong sales at its domestic theme parks.
Disney+ and Hulu subscriptions totaled 183 million, up 2.6 million from the second quarter.
The Associated Press
contributed to this report.
Mary Cunningham
Mary Cunningham is a reporter for CBS MoneyWatch. Before joining the business and finance vertical, she worked at “60 Minutes,” CBSNews.com and CBS News 24/7 as part of the CBS News Associate Program.
