As a result of the Otthon Start Program (Home Start Program), the age structure of the domestic real estate market has changed dramatically by the end of 2025: younger buyers have taken a dominant position both nationally and in Budapest. As data from Duna House confirms, the 20-30 and 30-40 age groups are more active in transactions than ever before, while their purchasing characteristics and willingness to spend have also significantly reshaped the demand side.
“2025 is clearly the year of young homebuyers: the 20-40 age group has reached a record share of the market and is now the driving force behind home purchases. Based on national data, younger age groups are buying homes with significantly larger floor space than before, and at the same time, they are characterized by increasingly higher spending levels on average,” said Péter Szegő, senior analyst at Duna House.
In rural areas, the 30-40 age group accounted for 29% of buyers, making them the largest buyer group, while the 20-30 age group was the second most active young segment on the market with a 19% share. The data clearly shows that 30-40-year-olds are not only the most active, but also have the highest average spending value. The average size of the properties purchased is also highest in this age group (96 m²), which indicates long-term planning and stable home-building behavior.
- 20-30-year-olds: HUF 38,605,000 (EUR 101 047 = EUR 1 = HUF 382) | 85 m²
30-40-year-olds: HUF 58,222,000 | 96 m²
40-50-year-olds: HUF 51,245,000 | 84 m²
50-60-year-olds: HUF 43,219,000 | 80 m²
Over 60-year-olds: HUF 38,979,000 | 71 m²
It is particularly interesting that people aged 20-30 choose an average floor space of 85 m², that significantly exceeds the entry-level studio preferences of previous years. The targeted and larger-scale purchases of young people are thus noticeably shifting the overall demand structure.
The generational change is even more pronounced in the capital: those aged 30-40 accounted for 32% of shoppers, making them by far the largest age group in Budapest, while those aged 20-30, in line with the rural proportion, also took second place among the most active young people with a 19% share.
The proportion of 20-30-year-olds has averaged 8-12% in recent years. Even in the first half of this year, it remained at 7-13%, and the proportion jumped in the early autumn months.
The average prices and average property sizes of purchases in the capital also clearly show the advance of the younger age groups.
- 20-30-year-olds: HUF 64,054,000 | 60 m²
30-40-year-olds: HUF 73,310,000 | 66 m²
40-50-year-olds: HUF 78,544,000 | 73 m²
50-60-year-olds: HUF 78,312,000 | 57 m²
Over 60: HUF 75,921,000 | 58 m²
Based on data from Budapest, people aged 30-40 do not have the highest spending power, but they remain a stable, strong and dominant customer group. In contrast, people aged 20-30 buy an average of 60 m², that is a higher floor space than the entry level in the capital. People aged 40-50 and 50-60 continue to spend the most, but their proportion is much lower than that of the younger generations.
All this means that the consumer market is no longer dominated by the older, traditionally more affluent segment, but by the large number of 20-40-year-olds with predictable demand,”
added Péter Szegő.
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Via Duna House; Featured image: Pexels
The post People Aged 20-40 Now Account for More Than Half of the Real Estate Market appeared first on Hungary Today.
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