US Brand Maintains Leading Position in the Commercial Vehicle Market
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Ford has maintained its 15-year unbroken leadership in the Hungarian commercial vehicle market, with 9,253 new vehicles sold in 2024, reaching a 27 percent share in the market, Ford Hungary said in a press release.
The US brand is strong across the market and all segments: dealerships in Hungary sold 14,128 new Ford vehicles in 2024, giving it a market share of 9.3 percent. The release highlights that Ford Pro (the manufacturer’s commercial vehicle business) achieved a unique annual share growth of 2.7 percentage points (including one- and two-ton commercial vehicle-based passenger vehicles). The importer attributes the market success of the business to the ability of the renewed model portfolio to adapt to customer needs in all segments and size categories.
The brand’s share of hybrid commercial vehicle sales in Hungary is close to 68 percent, while its share of electric commercial vehicle sales is 16.47 percent.
The latter grew 132 percent last year compared to 2023, they added.
The success model of the year was the Ford Transit Custom, dominating the one-ton van segment with 3,064 new registrations for a 57.5 percent share,
they noted.
In the fleet market, Ford reported 12,741 new registrations, a 28 per cent year-on-year increase, giving the brand an 11.5 percent share.
Ford Transit Custom. Photo: Wikipedia
They added that Ford’s passenger car business – Ford Blue and Model E – also performed well last year, with 4,875 new car registrations and a 4.1 percent market share in Hungary. This represents an annual volume growth of more than 47 percent, outperforming the 14 percent growth of the overall passenger car market. In 2024, the passenger car range was also renewed with 7 new or updated models.
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