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Popular Halloween costumes in 2024, according to Spirit Halloween, Google Trends


Halloween is just around the corner, which means it might be high time to figure out what you are going to dress up as in honor of the spooky holiday on Oct. 31.

The top Halloween costume trends for 2024 are inspired by pop culture moments of the year and the blockbuster films that hit theaters.

“Halloween isn’t just a holiday – it’s all about where each person’s imagination can take them, and we can’t wait to see how our fans take these trends and make them their own this year,” Steven Silverstein, CEO of Spirit Halloween, said in a recent press release.

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“Whether you have a character in mind or are looking for inspiration, our assortment of costumes and accessories for the whole family offers endless combinations and a world of possibilities,” Silverstein said.

Top Halloween costumes of 2024

The trendiest Halloween costumes of 2024 are here — did your spooky look make the list? (iStock)

Spirit Halloween’s “Hottest Costume Trends For 2024” report said that movies are a major source of inspiration for those partaking in festivities this season.

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Halloween costumes inspired by hit films

ladypool and deadpool at Spirit Halloween

The breakout character in the new “Deadpool and Wolverine” movie was “Lady Deapool” and she is currently the No. 10 overall trending costume on Google. (Spirit Halloween)

The rated-R blockbuster “Deadpool and Wolverine” is filled with inspiration, from the titular characters to the breakout addition of “Lady Deadpool.”

Google Trends ranked “Lady Deadpool” as the No. 10 top trending overall costume, noting that “‘Lady Deadpool costume’ became a breakout search the day that Deadpool & Wolverine was released in U.S. theaters.”

The sequel to “Beetlejuice” has also risen in the ranks as some of the top trending and most creative Halloween costumes people will be showcasing this year.

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The No. 1 ranked overall costume per Google Trends data is “shrunken head bob” or “Bob the Shrinker,” with Google Trends stating online that “‘Beetlejuice shrunken head’ is the top-searched shrunken head of all time.”

bob the shrinker from beetlejuice beetlehuice

Google Trends reported that the No. 1 trending Halloween Costume of 2024 is “Bob the Shrinker” from the “Beetlejuice” sequel. (Spirit Halloween)

Other characters from the film, including Dolores, Lydia Deetz and Delia Deetz all ranked fairly high on Google’s list, with Dolores coming in at No. 4 and the Deetz women settling at No. 23 and No. 16, respectively.

Both Spirit Halloween and Google Trends mentioned the emotions in the film “Inside Out,” with Google Trends ranking Envy (No. 6), Anger (No. 12), Disgust (No. 13), Anxiety (No. 15) and Joy (No. 21).

Halloween costumes inspired by pop culture

Many pop culture moments are also influencing costume trends of 2024, from the Olympics to breakout pop stars and more.

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Rachel Gunn, known by her breakdancing name, Raygun, represented Australia at the Paris Olympics and is currently the No. 2 trending costume, per Google Trends.

raygun and sabrina carpenter split

Halloween party goers are finding inspiration from 2024 celebrities like Rachel Gunn, Raygun, and Sabrina Carpenter. (Harry Langer/DeFodi Images via Getty Images; Astrida Valigorsky/Getty Images )

The pop singer Sabrina Carpenter has also made the top 10 trending costumes on Google, with people searching for a “heart corset,” based on the Short n’ Sweet artist’s concert looks.

Other pop culture and social media-inspired looks you will see from trick-or-treaters may range from the highly popular mob wife aesthetic that was trending earlier this year on TikTok, Spirit Halloween reported.

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Google Trends’ 10 top-searched Halloween costumes

1. Shrunken head Bob from “Beetlejuice Beetlejuice”

2. Raygun (viral Olympics breakdancer)

3. Catnap

4. Delores from “Beetlejuice Beetlejuice”

5. Pomni

dolores and astrid from Beetlejuice Beetlejuice

Beetlejuice Beetlejuice is has three characters trending on the Top 20 list of costumes on Google — including Dolores (No. 4), the costume featured on the left. (Spirit Halloween)

6. Envy (from “Inside Out”)

7. Red (from “Descendants”)

8. Dr. Doom

9. Sabrina Carpenter

10. Lady Deadpool

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Spirit Halloween Trending Costumes (no particular order)

1. Deadpool and Wolverine

2. “Inside Out 2”

3. “Beetlejuice Beetlejuice”

4. The Amazing Digital Circus

deadpool and wolverine

Blockbuster films and iconic pop culture moments from 2024 are inspiring this year’s Halloween trick-or-treaters. (Spirit Halloween)

5. Mob Wife aesthetic

6. Skibidi Toilet

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7. Country chic style

8. Bluey

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9. “Despicable Me”

10. Sesame Street



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